Can Great Design Increase Sales?

Design needs to do more than look good. It needs to generate results.

“In order for companies to compete in today’s dynamic consumer landscape, good package design has become table stakes” -Laura Richardson, Vice President of Design Solutions at Nielsen.

When we announced our submission for this award earlier this year, we hoped to prove that our mantra of creative certainty could be validated by something beyond our experience. Now, we are proud to announce that we have been selected as a winner of the 2018 Nielsen Design Impact Award for our redesign of the Robert Mondavi Private Selection line.

But what does this mean for our clients?

“In a growth challenged marketplace, it’s important for marketers to truly understand the value a successful package redesign can bring to a business’ bottom line”

At the intersection of design and data lies creative certainty,an ideology that has yet to be fully embraced by consumer facing products. Affinity understands the impact that creative strategy has on a company’s brand, and it is truly remarkable to see the partnership between Nielsen and The Dieline to bring this ideology to the general public through a data-driven design award.

We are only as strong as the people we work with, and we’re beyond thankful for this opportunity from Constellation Brands as well as Nielsen and The Dieline.

The full press release from Nielsen is available here. This includes more information on the Nielsen Design Impact Awards and the methodology used to assess each submission.

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