Everyday Style & Sophistication
Our knowledge of (and love for) sparkling wines comes through in this rebrand for Michelle Sparkling Wine. From concept to delivery, we were tasked with elevating the traditional look and feel of sparkling wine to capture a new target demographic and take advantage of the growing consumer interest in "bubbles and brunch culture.”
Our client agreed to a design strategy that walked a fine line between the ornate and a degree of modernity. We began by sketching design elements that worked to convey a feeling of casual elegance—a feeling of joie de vivre, with a sense of class.
Affinity took particular care to pay attention to every detail—from a tasteful crest on the capsule to the fine pin-line details and embossing on the face label.