Old Vine - New Growth

CLINE OLD VINE ZINFANDEL

The success of this package redesign for Cline’s core Lodi Zinfandel created record number growth with a complete overhaul of the perception of this wine in the marketplace. The Affinity team created a two-piece, die cut black label with an emphasis on the gnarly, head-pruned old vines that characterize the Zinfandel mystique as well as the family-owned and operated Cline operation.