Earth Month With A Redwood Glamping Sweepstakes
Redwood Empire Whiskey
Affinity Creative Group developed a 360-degree campaign strategy for Redwood Empire Whiskey’s Earth Month With A Redwood campaign. By utilizing QR codes across in-store and on-premise materials, as well as paid and organic social media efforts, the campaign’s goal was to drive traffic to the dedicated microsite while educating and incentivizing consumers to enter the Redwood Glamping Experience Sweepstakes.
STRATEGY
A SEAMLESS 360-DEGREE CAMPAIGN ACROSS AN ECOSYSTEM OF INTERCONNECTED MEDIA
Two of the client’s main goals were to grow the Redwood Empire Whiskey’s social audiences and email subscriber list. To do this, Affinity Creative Group designed and executed a strategy that included launching a sweepstakes for a 3-night all-inclusive luxury glamping getaway in Sonoma County, a 30-day social content calendar, paid social media ads, an email marketing campaign, a dedicated Earth Month microsite, and retail and point-of-sale materials.
RETAIL & POS MATERIALS
PHYSICAL & DIGITAL TOUCHPOINT OF SUCCESS
Affinity created retail and point-of-sale materials, a Redwood Empire Retail Display, Bottle Neckers, Coasters, Illustrations, and photography. By utilizing QR codes across in-store and on-premise materials, as well as paid and organic social media efforts, the campaign's goal was to drive traffic to the dedicated microsite while educating and incentivizing consumers to enter the Redwood Glamping Experience Sweepstakes.
EARTH MONTH MICROSITE
DRIVING TRAFFIC TO THE DEDICATE MICROSITE
We designed and developed a campaign-specific microsite with CRM integration and social sharing functionality to create an immersive online destination featuring interactive components that illustrated the whiskey brand’s products, partnerships, and points of differentiation. Dynamic imagery and custom illustrations showcased the campaign sweepstakes for a glamping experience in the Coastal Redwoods of California.
IMPACT
IT’S ALL ABOUT CONVERSION
The team at Affinity Creative is going above and beyond to over-deliver on KPIs for Redwood Empire’s Earth Month campaign. Affinity is flexible in adapting to an expanded project scope and integrating their innovative concepts to make the campaign more meaningful to our target consumers.
Dave Trebilcock, Director of Brand Marketing | Purple Brands
