The Start of Something Great
What types of alcohol does it take to create a delicious cultural concoction? Or, perhaps a better question, what could the world’s first sake infused tequila look like? This is our challenge: visualize East meeting West, and then head South of the Border.
Affinity studied a range of sake, vodka, and tequila packages and merged elements from all three categories to create a stunning, one of a kind label, bottle and closure that is as intriguing as the liquid that lies within. The result is a package that demands a second look—it begs the question, “what is that?” The black, silver and gold palette instantly communicates a super-premium positioning, while the proprietary typography that creates the brandmark hints at the exotic nature of this special beverage.