Purrr-fectly Proud
A Campaign for the
Community with
Continuity
Building on the success of our 2022 campaign for Gato Negro, FIND YOUR FLAVOR, we aimed to develop a new fresh, exciting, and relevant 360° campaign for the brand in 2023. One that would continue to celebrate diversity, individuality, and personal expression—hence the campaign title, PURRR-FECTLY PROUD.
APPROACH
A Cleverly Devised Strategy With Stunning Creative And Robust Activation
Every part of this campaign was designed to stand out amidst the NYC Pride month buzz and deliver the client’s desired impact. One of our highlights: Partnering with NYC muralist Jenna Morello & public art 501c3 LISA Project NYC to bring a vibrant LGBTQIA+ mural to life. On the day of the NYC Pride parade, our team was on-site, ensuring a memorable customer experience while capturing the excitement with dynamic photography and videography.
SOCIAL MEDIA
Well Planned And Impeccably Executed
An in-depth, organic social media and social ad program executed by our strategic partner, kabookaboo, drove phenomenal event participation and scored significant impressions (4.2M), and engagement rates (14% for the ad campaigns).
RETAIL ACTIVATION
Eye Catching And Impactful Design
Our point of sale designs boldly signaled the campaign theme and connected consumers at retail to Gato Negro’s Instagram community, which grew 130% during the campaign period.
Our clients were PURRR-FECTLY PROUD of the execution and results of this campaign!
